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As smartphone and tablet penetration continues to increase, the nature of local search becomes more complex. Local businesses must cater to the needs of searchers using multiple devices, while still understanding how to reach consumers on a variety of different sites.
In this presentation, Comscore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases.
Key takeaways include: