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Introducing Comscore's Media Planner 2.0

The digital and cross-media planning process can be a frustrating one because it often requires significant manual data analysis, multiple spreadsheets, various data sources and inconsistent outcomes....

Brew Feature Phone Users Show High Level of Engagement

As part of a Qualcomm-commissioned study on the penetration of the Brew feature phone platform in the U.S. mobile market, Comscore studied the demographics of Brew platform users and their app usage a...