- 8 décembre 2016

Future in Focus and Cross Media Insights for Latin America

Intervenant: Gian Fulgoni, CEO of Comscore, Inc. & Alejandro Fosk, SVP of Comscore Latin America & Jimena Urquijo, Director Insights and Business Development of Kantar Media & Tania Yuki, Founder and CEO of Shareablee

We are close to the end of year and it's important to start talking about the new digital trends that will be taking place in the Latin American and U.S. Hispanic market.

Some of the key highlights from this presentation are:

  • Desktop audience and engagement in Latin America continues to grow
  • In Latin America, mobile engagement increased 9.0 average points through the last year
  • Comscore’s Total Home Panel measures the entire digital home, including the latest connected devices
  • A cross platform plan that includes TV & Digital can be expected to generate a higher ROI

To know more about the trends in the digital advertising industry, online video, social media, mobile usage and what this means for the year ahead, click here.