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Understanding The Verified Impression

In order to leverage data to gain insights, the data must be legitimate and relevant. Campaign performance must be viewed after taking into account Invalid Traffic (IVT), brand safety, and viewability...

Understanding & Measuring Multi-Platform, Multi-Device Consumption across A...

The TV viewing landscape has changed dramatically over the years, and consumption has shifted towards online video. This increased competition for eyeballs has resulted in a more fragmented environmen...