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Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate...

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In...

New Solutions for Digital Campaign Measurement

Kirby Winfield's presentation shows the evolving trends that are shaping the industry as well as new solutions for digital campaign measurement,ad delivery validation and the opportunity of validated...