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Comscore Connected TV: Viewing Behaviour in the UK

In the second instalment of Comscore Connected TV, we continue our comparison of OTT with linear TV viewing behaviour on TV screens in the UK. This time we take a measure of the growing importance of...

Building the Path Forward for the Future of Measurement: An Open Letter to...

The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement sourc...