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The Importance of Purpose Fact Pack

2020 brought to boiling point many accelerated behaviors - social media, content viewing, ecommerce to name a few, but also a mainstreaming of the idea that buying a product = buying meaning.

LGBTQ-Themed Programming Attracts Viewers Across Key Segments

In this infographic, we look at how a selection of LGBTQ-themed TV programs and the networks they air on perform across age groups and with key lifestyle and behavioral segments.