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It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season

Over the past few years, the online Thanksgiving retail holidays (Black Friday through Cyber Tuesday) have accounted for an increasing share of desktop e-Commerce holiday spending. Marketable periods...

Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing

With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like Comscore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform aud...