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Campaign Measurement to Drive Efficiency

During this webinar, Measuring Campaign to Drive Efficiency, Fernando Gonzalez, Senior Vice President of Business Analytics at Comscore, presented the importance of having powerful analytic reporting...

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of...