Take over TV
Online is the New Primetime
The Offline Impact of Online Advertising
I published an article in the Harvard Business Review this month, summarizing some of the work Comscore has been doing with clients to evaluate the effectiveness of online advertising. As with most th...
Obama Ahead of the Online Advertising Curve
Universal Search: a First Look at the Data
OMMA Hollywood Presentation
Last week, I gave the opening keynote presentation at OMMA Hollywood titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." In this presentation, I addressed the state of Intern...
Interview at OMMA Hollywood
Google Redux
Why Google's surprising paid click data are less surprising
Measurement of Online Advertising ROI: The 100% Solution
The Ugly Reality of Using Site Server Data for Media Planning
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry
Interactive Treemap of the Internet
The Internet is a Gamechanger in the 2008 Presidential Race
Recent Interview with Eric Enge
Radiohead Redux
Where The Buys Are: Ads Live On Pages
Davos Moment #4