Lessons Learned in Digital Advertising
Consumer Behaviour Analysis to Enhance Digital ROI
In this presentation, Cai Fang, Vice President, China, Comscore, Inc., talked about enhancing digital return on investment (ROI) through consumer behaviour analysis. She shared how good media planning...
It's a Cross-Platform World: Insights Into Today's Digital Consumer
Focus on your product don't get stuck in a rut
m-Commerce and Beyond
With the boom of digital technology and innovation over the years, we have seen a global shift from e-commerce on desktops to m-commerce through smartphones and tablets. Similarly, the travel and tour...
Campaign Validation today
State of the U.S. Online Retail Economy in Q3 2015
The Bot is in the Room
Career Resources
Wal-Mart online dwarfed by king Amazon
Comscore's read on Black Friday
Programmatic in the Real World
Building cross media measurement
It’s a Digital World: Lessons Learned Around the World Now Being Deployed i...
Brazil’s Multi-Platform Landscape
2015 Colombia Digital Future in Focus
From Impression to Conversion: The Consumer Journey