Leveraging VOD consumption from more than 115 million TV screens and nearly every multichannel video programming distributor (MVPD) across the U.S., OnDemand Essentials offers a level of granularity and stability absent from other VOD measurement services, allowing you to make more timely and accurate programming and marketing decisions.
In his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.
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Prasad apporte plus d'une décennie d'expérience à son rôle de vice-président des produits TV et multiplateforme chez Comscore. Sur le sujet de la mesure de la télévision adressable Prasad est un innovateur reconnu dans le secteur.