Video-on-Demand Transaction Measurement

							Comscore OnDemand Essentials® provides precise, census-level measurement of video-on-demand (VOD) programming.
							
                        

Leveraging VOD consumption from more than 115 million TV screens and nearly every multichannel video programming distributor (MVPD) across the U.S., OnDemand Essentials offers a level of granularity and stability absent from other VOD measurement services, allowing you to make more timely and accurate programming and marketing decisions.

Census-Based Currency

Access VOD viewing data with unprecedented scale from more than 105 million TVs and nearly every MVPD in the U.S.

Enhanced Reach

Leverage comprehensive VOD viewing data to target your key consumers more effectively on a platform with no commercial avoidance and highly engaged viewers.

The Industry Standard

Enhance VOD planning and transacting with the industry’s first product to passively measure VOD content on a massive scale.

Key Benefits

Networks & MVPDs Studios

Get a comprehensive look at your time-shifted television audience as it extends beyond live and DVR into VOD.
Prove the value of your audience with comprehensive VOD metrics from an independent third party.
Confidently make important programming and release timing decisions using comprehensive historical VOD viewing data.

Make accurate forecasts for how VOD content will perform with access to a wealth of historical data from your titles and those of competitors.
Assess the competitive landscape with access to VOD measurement from all major studios.
Customize insights and access the most relevant data with the ability to generate unique, detailed reports that fit your needs.

"At Ovation, we are dedicated to celebrating and supporting all forms of arts and culture. Having Comscore’s robust OnDemand Essentials measurement will provide an avenue to granular insights into how our viewers are connecting with our content and will help sponsors and advertisers understand the unique value of our loyal audience."
Liz Janneman
EVP of Network Strategy
Ovation

Meet the Experts

Steve Walsh

Executive Vice President, Local TV

In his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.

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Renee Nelson

SVP, GM, Television and Cross Platform Products

Renee brings deep and broad experience in product management to Comscore. Prior to her role as SVP and GM of TV and Cross Platform Products and Comscore, she served as one of the first employees at Cox Media Group-funded Ad Tech venture Videa where she helped build, deploy and enhance the strategy, products and team.

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