With these insights, media buyers and sellers gain a granular view into the rapidly-evolving CTV ecosystem.
Powered by the Comscore Total Home Panel™, CTV Intelligence analyzes CTV consumption across a variety of household and household member demographics, including age, gender, income, ethnicity, household size, MVPD and cord-cutter status.
This solution measures reach and engagement for nearly every connected device, including smart TVs, streaming sticks/boxes and gaming consoles.
Pair Comscore Video Metrix® Multi-Platform data with OTT Intelligence insights for a better understanding of OTT consumption.
Understand reach and time spent for subscription and ad-supported services (SVOD/AVOD) like Netflix, Amazon, YouTube, Hulu, Disney+, HBO Go and others.
Track and analyze OTT adoption, growth, device penetration, audience cross-over, and user loyalty.
A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.
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