With these insights, media buyers and sellers gain a granular view into the rapidly-evolving CTV ecosystem.
Powered by the Comscore Total Home Panel™, CTV Intelligence analyzes CTV consumption across a variety of household and household member demographics, including age, gender, income, ethnicity, household size, MVPD and cord-cutter status.
This solution measures reach and engagement for nearly every connected device, including smart TVs, streaming sticks/boxes and gaming consoles.
Pair Comscore Video Metrix® Multi-Platform data with OTT Intelligence insights for a better understanding of OTT consumption.
Understand reach and time spent for subscription and ad-supported services (SVOD/AVOD) like Netflix, Amazon, YouTube, Hulu, Disney+, HBO Go and others.
Track and analyze OTT adoption, growth, device penetration, audience cross-over, and user loyalty.
A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.
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Krishna Gaddampalli serves as a Product Manager on the Digital Audience Product team. In his role, Krishna manages Video Metrix, internal data monitoring tools, as well as CTV Intelligence and Connected Home, which are part of the Total Home Panel.