Leverage precise CTV streaming insights from TV-connected devices to capitalize on media trends

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State of Streaming

Now available: The 2023 State of Streaming

Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.

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Comscore CTV Intelligence™ provides clients with critical insights into consumer over-the-top (OTT) streaming activity on TV-connected devices.

With these insights, media buyers and sellers gain a granular view into the rapidly-evolving CTV ecosystem.

Powered by the Comscore Total Home Panel™, CTV Intelligence analyzes CTV consumption across a variety of household and household member demographics, including age, gender, income, ethnicity, household size, MVPD and cord-cutter status.

This solution measures reach and engagement for nearly every connected device, including smart TVs, streaming sticks/boxes and gaming consoles.

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Cross-Platform View

Pair Comscore Video Metrix® Multi-Platform data with OTT Intelligence insights for a better understanding of OTT consumption.

Cross-Platform View

Subscription and Ad-Supported OTT

Understand reach and time spent for subscription and ad-supported services (SVOD/AVOD) like Netflix, Amazon, YouTube, Hulu, Disney+, HBO Go and others.

Subscription and Ad-Supported OTT - OTTi

Competitive Insights

Track and analyze OTT adoption, growth, device penetration, audience cross-over, and user loyalty.

Competitive Insights
  • Make better-informed ad buying and sponsorship decisions with access to detailed streaming service usage.
  • Create OTT strategies that maximize reach by measuring duplication among streaming services.
  • Understand which OTT services are most popular among cord-cutters and other key demographic groups.
  • Analyze the competitive landscape by tracking adoption and growth of competing services.
  • Gain a more granular understanding of audience segments with third-party validated metrics and demographics.
  • Create strategies to reach untapped audiences by identifying demographic segments that under-index.
  • Monitor growth of OTT services with greater insight into consumer streaming service usage.
  • Better understand TV Everywhere viewing behavior by quantifying the usage of top TV Everywhere and virtual MVPD (vMVPD) services on OTT devices.
  • Maximize reach by identifying and evaluating potential OTT service partners.

Conheça Os Especialistas

Joe Lahr
Joe Lahr
General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Krishna Gaddampalli
Krishna Gaddampalli
Product Manager

Krishna Gaddampalli serves as a Product Manager on the Digital Audience Product team. In his role, Krishna manages Video Metrix, internal data monitoring tools, as well as CTV Intelligence and Connected Home, which are part of the Total Home Panel.

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