Measure the impact of TV, desktop, mobile and OTT advertising on moviegoing behaviors

Comscore Movie Lift for TV and digital helps media buyers and sellers more reliably measure and attribute the impact of marketing on moviegoing behaviors, including visitation. 

Movie Lift for TV also provides a probabilistic estimation that a given visit resulted in attendance for a specific movie title.

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Expansive TV & Digital Footprint

Comscore’s expansive digital footprint spanning millions of desktop screens, mobile phones and tablets, and OTT devices provides unparalleled scale. 
Expansive TV & Digital Footprint

Trusted Box Office Currency

Leverage Comscore’s box office currency – which is used as the trusted source for rankings and reporting within the film industry – for more reliable measurement. 
Trusted Box Office Currency

Anonymous Location Data

Passively-collected location data across over 200 million mobile devices – obtained via PlaceIQ – helps clients more reliably attribute visitation. 
Anonymous Location Data

Avantages du produit

  • Capture the value of advertising efforts, including by creative, placement and media partner, on driving audiences to the movies.
  • Optimize advertising resources and measure ROI with innovative outcome-based metrics and reports.
  • Make smarter advertising and promotional decisions by more reliably knowing which placements and partners are most effective at driving visitation.
  • Prove the value of your audience to media buyers by comparing performance metrics against the campaign.
  • Inform resource allocation and monetization strategies, and measure success with more reliable and stable digital measurement.
  • Make smarter programming, publishing and promotional decisions by more reliably knowing which creatives and placements are most effective at driving visitation.

Faites connaissance de nos experts

Walid Jaklis
Walid Jaklis
Senior Vice President, Data Analysis

En tant que directeur général de Custom Products, Walid contribue à la mise au point de nouvelles solutions de mesure pour les clients. Walid a plus de 20 ans d'expérience chez Comscore, ce qui lui permet de créer des offres personnalisées répondant aux besoins de nos clients.

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Shaye Eller
Shaye Eller
Director, Analytical Solutions

As Director of Analytical Solutions, Shaye supports clients with advanced analyses and insights. With over a decade of experience at Comscore (including her time at Rentrak), Shaye has helped countless clients optimize cross-platform tune-in campaigns.

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