Comscore Movie Lift for TV and digital helps media buyers and sellers more reliably measure and attribute the impact of marketing on moviegoing behaviors, including visitation.
Movie Lift for TV also provides a probabilistic estimation that a given visit resulted in attendance for a specific movie title.
Expansive TV & Digital Footprint
Comscore’s expansive digital footprint spanning millions of desktop screens, mobile phones and tablets, and OTT devices provides unparalleled scale.
Trusted Box Office Currency
Leverage Comscore’s box office currency – which is used as the trusted source for rankings and reporting within the film industry – for more reliable measurement.
Anonymous Location Data
Passively-collected location data across over 200 million mobile devices – obtained via PlaceIQ – helps clients more reliably attribute visitation.
Avantages du produit
- Capture the value of advertising efforts, including by creative, placement and media partner, on driving audiences to the movies.
- Optimize advertising resources and measure ROI with innovative outcome-based metrics and reports.
- Make smarter advertising and promotional decisions by more reliably knowing which placements and partners are most effective at driving visitation.
- Prove the value of your audience to media buyers by comparing performance metrics against the campaign.
- Inform resource allocation and monetization strategies, and measure success with more reliable and stable digital measurement.
- Make smarter programming, publishing and promotional decisions by more reliably knowing which creatives and placements are most effective at driving visitation.