Movie Lift for TV also provides a probabilistic estimation that a given visit resulted in attendance for a specific movie title.
As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.
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As Director of Analytical Solutions, Shaye supports clients with advanced analyses and insights. With over a decade of experience at Comscore (including her time at Rentrak), Shaye has helped countless clients optimize cross-platform tune-in campaigns.