Key Strategies to Maximize Your Mobile Marketing
Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery
Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Medi...
One recent Comscore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.
Beyond SEM: Extending the Impact of Search Data for Strategic Business Deci...
Comscore Wins 2009 Chicago Innovation Award
Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?
In an earlier post, I examined the growth in online newspaper site visitors relative to the decline in print readership audiences, and to what degree readers of the print edition are migrating to onli...
Travel Ad Network Conference 2009 Presentation
Introducing Comscore Game Metrix
Game On! Online Sport Content Grows Around the Globe
Wharton’s Future of Advertising Project
The Dawn of Hybrid Audience Measurement
Comscore CEO Dr. Magid Abraham Accepts AMA's Coveted Parlin Award!
Proposal for a New Person-Centric Measure
Sports is an International Online Phenomenon
My Hour with Jennifer Lindsay on The A-List
The State of Online Media, Marketing and Advertising by the Numbers
A Recession is a Terrible Thing to Waste
Should We Really be Optimizing for Clicks?