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Improve Your Total Campaign Delivery Validation with vCE 2.0

Antoine Maringe and Hadidja Said Hassani introduce how and why it is critical to be able to measure that your ads are seen, by the right audience, in the right environment, free from non-human traffic...

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been to elicit feelings, emotions, perceptions and actions that...