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Ushering in the Next Generation of TV

Comscore’s Bill Livek and LiveRamp’s Scott Howe discuss how the industry can help usher in the next generation of TV with IAB’s David Cohen.

Comscore Reaches Integration Milestone for YouTube Measurement in Google Ad...

The advertising industry has faced unprecedented challenges during the COVID-19 pandemic, and marketers more than ever need effective campaign measurement that lets them understand the value of their...