Online dating in the UK: revealing insights into the behaviours of online daters in the UK
In June 2019, 7.6 million individuals – or 1 in 6 internet users aged 18 or above – accessed a dating website or mobile app. Around 87% of them used a mobile app.
In this report we examine large-scale UK panel and census data to quantify behavioural shifts that are shaping the love lives of UK consumers.
The report covers:
- Demographic breakdown of online daters.
- Choice of platform and behavioural insights, by platform and gender.
- Gender distribution by online dating website and mobile app.
- Loyalty of online daters towards their dating apps.
If you have additional questions about this research, please contact your Comscore representative.