New research will be shared on topics that include: the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, if measurement providers can join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, appealing and targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats.
Understand these issues better and how they impact you and your business by attending AUDIENCExSCIENCE. From plenary sessions featuring brilliant thinkers and practitioners to highly curated and rigorously reviewed winning papers presented during breakout sessions to plenty of networking opportunities, your experience will be robust.
A holistic data-driven look at who’s watching what, when and where.
Track: STATE OF THE UNION: Broad Changes in Audience BehaviorHudson DE
What is the impact of frequency and latency in cross platform advertising effectiveness?
Track: CROSS-PLATFORM IMPACT: Planning & Benchmarking