- April 26, 2023

Audience X Science 2023

Warner Bros. Discovery
New York City, NY, United States

- This event has passed -

ARF’s annual flagship conference, AUDIENCExSCIENCE, will bring to light the most critical audience measurement issues.

New research will be shared on topics that include: the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, if measurement providers can join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, appealing and targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats.

Understand these issues better and how they impact you and your business by attending AUDIENCExSCIENCE. From plenary sessions featuring brilliant thinkers and practitioners to highly curated and rigorously reviewed winning papers presented during breakout sessions to plenty of networking opportunities, your experience will be robust.

Going Steady: How Long Will (My Cross-Media Campaign) Last?

April 26 : 11:30 am - 11:50 am
Brian Pugh
Brian Pugh
Chief Information Officer
Comscore
Tania Yuki
Tania Yuki
Chief Marketing Officer and EVP of Digital
Comscore

What is the impact of frequency and latency in cross platform advertising effectiveness?

Track: CROSS-PLATFORM IMPACT: Planning & Benchmarking

Hudson GH

Add to Calendar 26-04-2023 11:30:00 26-04-2023 11:50:00 America/New_York Audience X Science 2023 - Going Steady: How Long Will (My Cross-Media Campaign) Last? Going Steady: How Long Will (My Cross-Media Campaign) Last?

What is the impact of frequency and latency in cross platform advertising effectiveness?

Track: CROSS-PLATFORM IMPACT: Planning & Benchmarking

Hudson GH

Warner Bros. Discovery, New York City, NY, United States Comscore events@comscore.com false DD/MM/YYYY