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Infographic: Understanding ‘mobile first’ consumer behaviours

A recent Comscore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Comscore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers greater visibili...