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How Important is the OTT Device Market if the ‘Future of TV is Apps’?

When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not th...

State of OTT

Download this presentation where we present data collected via our Total Home Panel™, which is helping to fill in key measurement gaps in the OTT market and shed new light on which OTT content service...