Weitere Einsichten

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the...

Comscore’s Approach to Capturing Value from Big Data Showcased in MIT Case...

As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In o...