#RIPGRPs: Evolving the Metrics That Move Us Forward
Comscore chief commercial officer Steve Bagdasarian and Chief Marketing Officer Jackelyn Keller kick off CES 2025 in the Comscore suite Read more
How Local Sports Fuel the Heartbeat of Fandom
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TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans f...
Local Is Where Currency Begins
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The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can ad...
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