Currency for How Media Actually Works Today
Comscore chief commercial officer Steve Bagdasarian and Chief Marketing Officer Jackelyn Keller kick off CES 2025 in the Comscore suite Read more
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s...
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
Comscore Data Divas at CES C Space
Comscore Data Divas panel at CES in the C-Space with Ann Bee, Google; Sheila Marmon, Mirror Digital; Kelly McMahon, LG Ad Solutions; Noelle Huynh, Warner Brothers Discovery; Andrea Zapata, T-Mobile Ad...
2025 State of Programmatic Report
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Improving campaign outcomes with privacy-centric, ID-Free targeting