ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)
Comscore Begins MRC Audit
News From the Research Trenches
I joined Comscore as Chief Research officer on May 30, but this is my first post to the Comscore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry g...
An Embarrassment of Riches
How the Availability of Information Impacts Marketing Spending
Young Adults and Newspapers
I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article....
Beckham in the States: From the Cosmos to the Galaxy
Spotted on Second Life...
ARF Audience Measurement 2.0 Conference: the State of Internet Media Measur...
Demonstrate the ROI of Search Marketing
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Comscore's Cookie Deletion White Paper Now Available
Cookie Deletion Whitepaper
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Younger Consumers Receptive to Advertising on User-Generated Content Sites
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
Firefox vs. Internet Explorer: Part 2