Audience Segmentation

							Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors for a unified digital view.
							
                        

Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.

Person-Centric, Unduplicated Insights

Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.

Comprehensive Data

Report on data across tens of thousands of digital properties and mobile apps – aligned with Comscore’s flagship MMX^® Multi-Platform.

Granular Data

Access and combine a wide array of ~4,000 niche targets across 22 interest, behavior and lifestyle categories to create richer custom segments.

Key Benefits

Agencies & Advertisers Publishers & Content Owners

Build data-driven media plans and persuasive campaigns based on a deep understanding of your target audience.
Align your marketing strategies with the key interests and lifestyles of your target audience.
Identify relevant online locations and measure any target audience across desktop and mobile based on the needs of a specific media plan.

Command premium ad pricing by proving the relevancy of your total digital audience.
Deliver more value to your advertisers with a knowledge of the lifestyles, attitudes, demographics and product preferences of your site visitors.
Know where to focus your marketing efforts to grow site traffic from your key audiences.

"Transparency and trust are the currencies of today's advertising marketplace. Advertisers are often surprised to learn that Publishers Clearing House can offer them high performing inventory that reaches a large and highly engaged audience. That's why independent measurement from partners like Comscore plays such a huge role in helping advertisers see the opportunity with PCH."
Steve Bagdasarian
President, Media
Publishers Clearing House Media

"As we look to diversify and expand our audience and monetizaton capabilities, we have an even greater need to unify our measurement capabilities and understand our audience on a more granular level."
Rich Routman
President and CRO
Minute Media

Lernen sie die experten kennen

Joe Lahr

General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Ashwath Rajendran

Senior Product Manager

Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team at Comscore. Ashwath manages multiple syndicated products focused on digital media planning, advanced audience segmentation and ecosystem intelligence across dozens of global markets.

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