Connect consumers’ interests, attitudes, and behaviors with their digital media consumption

Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors for a unified digital view.

Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.

Erfahren Sie mehr

Person-Centric, Unduplicated Insights

Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior. 
Person-Centric, Unduplicated Insights

Comprehensive Data

Report on data across tens of thousands of digital properties and mobile apps – aligned with Comscore’s flagship MMX® Multi-Platform. 
Comprehensive Data

Granular Data

Access and combine a wide array of ~4,000 niche targets across 22 interest, behavior and lifestyle categories to create richer custom segments. 
Granular Data
  • Build data-driven media plans and persuasive campaigns based on a deep understanding of your target audience.
  • Align your marketing strategies with the key interests and lifestyles of your target audience.
  • Identify relevant online locations and measure any target audience across desktop and mobile based on the needs of a specific media plan.
  • Command premium ad pricing by proving the relevancy of your total digital audience.
  • Deliver more value to your advertisers with a knowledge of the lifestyles, attitudes, demographics and product preferences of your site visitors.
  • Know where to focus your marketing efforts to grow site traffic from your key audiences.

Lernen sie die experten kennen

Joe Lahr
Joe Lahr
General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

Kontaktieren Sie uns
Vernetzung auf linkedin

Ashwath Rajendran
Ashwath Rajendran
Senior Product Manager

Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team. Ashwath manages digital media planning tools such as Plan Metrix & Segment Metrix, advertising intelligence products such as Ad Metrix & Search Planner as well as ecosystem intelligence products such as Mobilens and qSearch across multiple global markets.

Kontaktieren Sie uns
Vernetzung auf linkedin