Connect consumers’ interests, attitudes, and behaviors with their digital media consumption
Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors for a unified digital view.
Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.
Person-Centric, Unduplicated Insights
Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.
Comprehensive Data
Report on data across tens of thousands of digital properties and mobile apps – aligned with Comscore’s flagship MMX® Multi-Platform.
Granular Data
Access and combine a wide array of ~4,000 niche targets across 22 interest, behavior and lifestyle categories to create richer custom segments.
Key Benefits
- Build data-driven media plans and persuasive campaigns based on a deep understanding of your target audience.
- Align your marketing strategies with the key interests and lifestyles of your target audience.
- Identify relevant online locations and measure any target audience across desktop and mobile based on the needs of a specific media plan.
- Command premium ad pricing by proving the relevancy of your total digital audience.
- Deliver more value to your advertisers with a knowledge of the lifestyles, attitudes, demographics and product preferences of your site visitors.
- Know where to focus your marketing efforts to grow site traffic from your key audiences.