Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.
Person-Centric, Unduplicated Insights
- Build data-driven media plans and persuasive campaigns based on a deep understanding of your target audience.
- Align your marketing strategies with the key interests and lifestyles of your target audience.
- Identify relevant online locations and measure any target audience across desktop and mobile based on the needs of a specific media plan.
- Command premium ad pricing by proving the relevancy of your total digital audience.
- Deliver more value to your advertisers with a knowledge of the lifestyles, attitudes, demographics and product preferences of your site visitors.
- Know where to focus your marketing efforts to grow site traffic from your key audiences.