Connect consumers’ interests, attitudes, and behaviors with their digital media consumption

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Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors for a unified digital view.

Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.

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Person-Centric, Unduplicated Insights

Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior. 
Person-Centric, Unduplicated Insights

Comprehensive Data

Report on data across tens of thousands of digital properties and mobile apps – aligned with Comscore’s flagship Media Metrix® Multi-Platform. 
Comprehensive Data

Granular Data

Access and combine a wide array of ~4,000 niche targets across 22 interest, behavior and lifestyle categories to create richer custom segments. 
Granular Data

Key Benefits

Agencies & Advertisers Publishers & Content Owners
  • Build data-driven media plans and persuasive campaigns based on a deep understanding of your target audience.
  • Align your marketing strategies with the key interests and lifestyles of your target audience.
  • Identify relevant online locations and measure any target audience across desktop and mobile based on the needs of a specific media plan.
  • Command premium ad pricing by proving the relevancy of your total digital audience.
  • Deliver more value to your advertisers with a knowledge of the lifestyles, attitudes, demographics and product preferences of your site visitors.
  • Know where to focus your marketing efforts to grow site traffic from your key audiences.

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV).

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Meet the Experts

Joe Lahr
Joe Lahr
General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Ashwath Rajendran
Ashwath Rajendran
Senior Product Manager

Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team at Comscore. Ashwath manages multiple syndicated products focused on digital media planning, advanced audience segmentation and ecosystem intelligence across dozens of global markets.

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