- 5 maggio 2023

NHL Playoffs Drive Viewing in the Denver-Aurora, CO Market

Local TV Snapshot: April 24-30, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Denver-Aurora, CO
Hours of TV Viewed: 52 Million
TV Households: 1,374,983
National Rank: #17

Overview:

The NHL Playoffs and local news took over televisions in the Denver-Aurora, CO market during the week of April 24-30, 2023.

Among broadcast networks, 9News at 5PM on KUSA (NBC) earned an average live HH rating of 6.8; earning the series this week’s number one spot on our broadcast series ranking. On cable networks, it was NHL on TruTV that earned the top spot, with a live HH rating of 10.5, or one in every ten homes in the market watching.

KUSA (NBC) continued to see success, earning the number one position on our network rankings, with an average live household rating of 2.5 throughout the week. Amongst cable networks, TNT: Turner Network Television earned the number one spot with an average live household rating of 1.1.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

9News at 5PM

KUSA (NBC)

M, T, W, R, F

6.8

93.3K

2

9News at 5PM Saturday

KUSA (NBC)

M, T, W, R, F

6.1

84.4K

3

NBA Playoffs

KMGH (ABC)

S

5.8

79.2K

4

9News at 5PM Sunday

KUSA (NBC)

U

5.8

79.1K

5

9News at 6PM Next With Kyle Clark

KUSA (NBC)

U

5.3

72.9K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Denver-Aurora, CO Market, Week of Apr. 24-30, 2023

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

2023 Stanley Cup Playoffs

TNT: Turner Network Television

F, U

6.1

83.3K

2

NHL On truTV

truTV

M

4.4

60.3K

3

NHL Postgame

TNT

F, U

4.1

56.1K

4

2023 NBA Playoffs

TNT

M, T, W, R, S

2.2

29.6K

5

Inside the NBA

TNT

M, T, W, R, S

1.9

26.7K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Denver-Aurora, CO Market, Week of Apr. 24-30, 2023

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KUSA (NBC)

2.5

34.1K

2

KDVR+ (FOX)

1.8

24.9K

3

KCNC (CBS)

1.6

22.6K

4

KMGH (ABC)

1.5

20.6K

5

KWGN (The CW)

0.7

10.1K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Denver-Aurora, CO Market, Week of Apr. 24-30, 2023

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

TNT (TNT: Turner Network Television)

1.1

15.2K

2

FNC (FOX News Channel)

0.9

12.1K

3

ESPN

0.8

10.7K

4

MSNBC

0.5

7.4K

5

TBS (TBS: Turner Broadcasting System)

0.5

7.0K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Denver-Aurora, CO Market, Week of Apr. 24-30, 2023

Network Persona Spotlight: KUSA (NBC)

Demographics:

Consumer Habits:

Age: 50+

Golf Enthusiast

Household: No Children Present in Home

Verizon Customer

Residence: Owns Home

Interested in physical fitness

Education: College Degree or Graduate degree

NHL Playoffs Drive Viewing in the Denver-Aurora, CO Market

Source: Comscore TV, Preliminary Data, Apr. 24-30, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

9NEWS (KUSA)

185.9K

829

2

Denver7 News (CA)

147.4K

591

3

FOX31 KDVR.com

109.9K

375

4

KCNC - CBS Denver

33.8K

401

5

Rocky Mountain PBS

2.2K

44

Source: Comscore Social, PowerRankings, Apr. 24-30, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only