- 6 Novembre 2018

egta Study Trip NYC

TBC
New York, NY, Stati Uniti

- Questo evento si è concluso -

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

The Future of Audience Measurement

6 Novembre : 17:30 - 18:00 ET

Reshaping audience measurement across all platforms in a simple and scalable way. How can we realistically close the gap between real and measured consumption? How can our industry, as a whole, go from a media-centric towards an advertiser-centric model, while keeping comparable and global KPIs for trading and validation?

Aggiungi al calendario 06-11-2018 17:30:00 06-11-2018 18:00:00 America/New_York egta Study Trip NYC - The Future of Audience Measurement The Future of Audience Measurement

Reshaping audience measurement across all platforms in a simple and scalable way. How can we realistically close the gap between real and measured consumption? How can our industry, as a whole, go from a media-centric towards an advertiser-centric model, while keeping comparable and global KPIs for trading and validation?

New York, NY, Stati Uniti Comscore events@comscore.com false DD/MM/YYYY