Called “The Complete View of the New Consumer”, the panel at C Space talked through today’s complex and fast changing consumer, who makes decisions on content and commerce that align with their values. They are a consumer consuming more content across platforms, more connected than ever at a household level and with cross visitation trends which show the rise of new formats is not at the expense of the old. With all this to contend with, the engagement challenge is harder than ever for brands and publishers.
The expert panel included:
We kicked off our presence at CES with a panel at Digital Hollywood CES 2023. Comscore's Ed Hannigan joined moderator Mark Kapczynski (Storymill), Ashley Menschner (The Ad Council), Andre Jones (WME) Danielle Johnsen Karr ("Magnet," Team Whistle) Anthony Iaffaldano (Fandom) for the discussion 'Social Media Power: The All-Demographic Consumer Choice'.
In an interview at C Space Studio on January 5, Comscore's Steve Bagdasrian shared his predictions for the year ahead.
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Take a look at our CES photo gallery here.
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