Facebook.com reached 90.9 percent of all online users in Chile, ranking as the third most highly penetrated market globally behind the Philippines and Turkey. Argentina, Colombia and Peru immediately followed Chile, with all markets seeing Facebook.com reach more than 89 percent of their Internet populations, while the site reached 86.9 percent of online users in Venezuela.
These findings are part of the recent Comscore report, The Rise of Social Networking in Latin America. To download a complimentary copy of the report, please visit: The Rise of Social Networking in Latin America. The report is also available in Spanish and Portuguese.