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Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce.
In this presentation, Comscore Chairman Emeritus & Co-Founder Gian Fulgoni and Comscore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market.
Key insights from the webinar include:
Consulta dati completi e non duplicati sulle modalità di fruizione di contenuti su diversi dispositivi da parte delle audience digitali