- November 20, 2014

State of the U.S. Online Retail Economy in Q3 2014


Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce.

In this presentation, Comscore Chairman Emeritus & Co-Founder Gian Fulgoni and Comscore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market.

Key insights from the webinar include:

  • Q3 2014 Total Digital Commerce accelerates marginally to 14% year-over-year as it continues to gain share from brick-and-mortar.
  • Consumer sentiment is improving, but economic concerns remain as 31% of consumers still rate economic conditions as poor.
  • Free shipping continues to grow in importance hitting an all-time non-Q4 high in Q3 at 68%, suggesting still a need for retailer deals.
  • Comscore forecasts a cautiously optimistic 16% growth in online spending this holiday season, with desktop expected to grow 14% year-over-year and mobile expected to grow 25%.
  • 5 S’s expected to play important role in retailers’ holiday success:
    • Short Calendar
    • Social Commerce
    • Smartphone Apps
    • Sit-Back Shopping
    • Showrooming

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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