- 3 Dicembre 2015

It's a Cross-Platform World: Insights Into Today's Digital Consumer

Relatore: Stuart Wilkinson, Head of Industry Relations, Comscore

Comscore data confirm that the proliferation of digital devices and the ability to view TV content on these devices have fundamentally altered consumers’ behavior. In this presentation, Stuart Comscore outlines the lessons that Comscore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy consumers.

Ulteriori informazioni

Ad Impressions Multi-Platform TV

Misurazione dei contenuti multipiattaforma

Consulta dati completi e non duplicati sulle modalità di fruizione di contenuti su diversi dispositivi da parte delle audience digitali

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