- 6 Novembre 2017

Understanding the Multi-Platform Majority in China

Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption is especially high for under 35s. Hence, it is important for agencies, advertisers and publishers to understand this multi-platform majority.

  • Who are they?
  • How do they use desktop and mobile for different scenarios?
  • How can we reach them more effectively?

MMX® Multi-Platform

Consulta dati completi e non duplicati sulle modalità di fruizione di contenuti su diversi dispositivi da parte delle audience digitali

Richiesta demo