The media industry continues to experience significant changes in the way brands, agencies and content owners engage and interact with audiences. Technology is evolving at a rapid pace, brands are aligning themselves with activist causes, legacy buying practices are being called into question, and the lines between platforms continue to blur.
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These developments have given way to several bold proclamations within the industry – but do these assertions accurately reflect what’s happening in the marketplace?
In our most recent whitepaper, Comscore took an in-depth look at three common industry headlines to help marketers and media companies better understand the nuances and data behind these narratives: