Brazilian Internet Properties Attract Large Audiences from Around the World
Comscore to Host Industry Workshop / Internet Seminar in Sao Paulo, Brazil, on Thursday 12th November
LONDON, U.K., November 5, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of Brazilian Internet usage, based on data from the Comscore World Metrix service, which showed that 31.9 million Brazilians age 15 and over accessed the Internet from a home or work location in September 2009, up 22 percent versus the previous year.
Google Sites Leads Microsoft Sites in Brazil
Google Sites was the most popular property in Brazil in September with 26.6 million visitors, having grown 12 percent during the past year. Microsoft Sites ranked second with 25.2 million visitors, followed by Brazilian property UOL (20.6 million visitors), Yahoo! Sites (17.4 million visitors) and Terra – Telefonica (16.8 million visitors). Six of the top 15 ranked properties were Brazilian, the fastest growing of which was media company Grupo Abril, which grew 79 percent during the previous year to more than 8 million visitors in September 2009.
Top 15 Online Properties
Ranked by Total Brazilian Unique Visitors (000)
September 2009
Total Brazil, Age 15+ - Home & Work Locations*
Source: Comscore World Metrix
|
| Property
|
Sep-2008
|
Sep-2009
|
% Change
|
| Total Brazilian Internet Audience
|
26,221
|
31,933
|
22%
|
| Google Sites
|
23,755
|
26,622
|
12%
|
| Microsoft Sites
|
22,718
|
25,239
|
11%
|
| UOL
|
18,294
|
20,623
|
13%
|
| Yahoo! Sites
|
13,912
|
17,424
|
25%
|
| Terra - Telefonica
|
14,594
|
16,814
|
15%
|
| Organizacoes Globo
|
15,448
|
16,678
|
8%
|
| Grupo Brasil Telecom
|
14,012
|
16,573
|
18%
|
| Wikimedia Foundation Sites
|
8,546
|
10,796
|
26%
|
| MercadoLibre
|
10,909
|
10,200
|
-6%
|
| WordPress
|
7,119
|
10,072
|
41%
|
| BuscaPe.com Inc.
|
4,780
|
8,313
|
74%
|
| Lojas Americanas
|
6,875
|
8,147
|
19%
|
| Grupo Abril
|
4,491
|
8,033
|
79%
|
| 4SHARED.COM
|
2,767
|
6,498
|
135%
|
| Ask Network
|
3,097
|
5,603
|
81%
|
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Leading Brazilian Internet Properties Gain Audiences Abroad
The top local Brazilian Internet properties were also found to be popular online destinations around the world, attracting substantial portions of their respective audiences from outside Brazil. The largest of these properties, Internet service provider and leading content portal, UOL, derived one quarter (24.7%) of its total traffic from outside Brazil, while international comparison shopping siteBuscaPeattracted 38.4 percent of its total traffic from audiences outside of Brazil.
“The popularity of Brazilian online content is growing both here in Brazil and around the world,” said Alex Banks, Managing Director of Latin American markets for Comscore. “The online medium has enabled Brazilian companies to not only develop their domestic consumer base, but also to attract incremental visitors from other countries – audiences that are not nearly as accessible via traditional media.”
Leading Brazilian Online Properties
Ranked by Total Brazilian Unique Visitors (000)
September 2009
Total Brazil, Age 15+ - Home & Work Locations*
Source: Comscore World Metrix
|
| Property
|
Total Unique Visitors (000) from Brazil
|
Total Worldwide Unique Visitors (000)
|
% Share of Total Unique Visitors from Outside Brazil
|
| Total Brazilian Internet Audience
|
31,933
|
N/A
|
N/A
|
| UOL
|
20,623
|
27,383
|
24.7%
|
| Organizacoes Globo
|
16,678
|
19,524
|
14.6%
|
| Grupo Brasil Telecom (iG)
|
16,573
|
20,032
|
17.3%
|
| BuscaPe.com Inc.
|
8,313
|
13,496
|
38.4%
|
| Lojas Americanas
|
8,147
|
8,689
|
6.2%
|
| Grupo Abril
|
8,033
|
8,990
|
10.6%
|
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Final Opportunity to Register for Comscore Day in Brazil
Comscore will be hosting a complimentary online measurement conference at the Hotel Caesar Park Faria Lima in Sao Paulo, Brazil, on Thursday 12th November. The presentation program will include an overview of Comscore’s panel-centric hybrid 360 methodology, new Comscore online measurement services planned for launch in Brazil in 2010, and a unique insight into the current state of the online landscape in Brazil. The day will also provide an opportunity for networking and a chance for agencies and publishers to gain a greater understanding of how to use and interpret Comscore data to maximize the ROI of their online activities.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com