The standard for cookie-free audience targeting at scale

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Comscore Predictive Audiences Partnership Series

Join Comscore - together with our partners - for a partner series sessions to learn how this new solution sets the standard for cookie-free audience targeting at scale.

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Comscore Predictive Audiences is the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
Predictive Audiences Partners

With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, TransUnion, Spiketrap, and Retargetly for use across digital, mobile, and connected TV (CTV) campaigns.

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Unique Panel Assets

Comscore’s best-in-class digital, mobile, TV, and wifi panels provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.

Unique Panel Assets - Predictive Audiences

Intelligent Categorization

Proprietary AI extracts the contextual essence of page, video, or audio content and classifies the content across 350k subcategories.

Intelligent Categorization - Predictive Audiences

Scale & Depth

The combination of panel assets and contextual categorization technology uniquely position Comscore to transform valuable audiences into contextual targets without cookies for holistic targeting across web, app and CTV.

Scale & Depth - Predictive Audiences

Available Segments


TV Viewership

  • TV Network
  • TV/Movie Genres
  • TV Dayparts / Frequency


  • Streaming Behaviors
  • Watchers by Streaming Service
  • Gaming Habits


  • Sports Fans
  • Olympic Enthusiasts
  • Political
  • Cord Cutters, Young Moms, Life Stage

...and more


IHS Markit

  • Polk Automotive In-Market and Owner Segments


  • Location-based Segments


  • B2B and Life Stage Segments


  • Non-FCRA Financial Segments


  • Gaming Segments


  • Latin America behavioral Segments

How it works

Seed set

Seed Set
Consumer behaviors from industry-leading providers


Comscore’s best-in-class digital, mobile, TV & wifi panels

context crawler

Context Crawler
Superior contextual crawler and intelligent categorization technology


Patent-pending Predictive Audiences

Get Started

Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP.

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Data wherever you need it

Comscore On-the-Shelf PMPs

Search for your target audiences below, select the deals, your DSP and click the “Activate Now” button. The Comscore team will make the PMPs available on your DSP of choice including Adobe, Amobee, Basis, DV360, MediaMath, The Trade Desk, TTD, Yahoo and DV360. If you do not see your DSP or the segments you need, please contact us.

Channel Factory

Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance

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I Nostri Esperti

Rachel Gantz
Rachel Gantz
Managing Director, Proximic by Comscore

Rachel Gantz ricopre il ruolo di General Manager per la divisione Activation Solutions. Si occupa della gestione della strategia di prodotto e go-to-market, oltre a curare l’esecuzione operativa delle soluzioni di Comscore Activation alimentando l’ecosistema del programmatic advertising con dati di altissima qualità su vasta scala.

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Angela Rodriguez
Angela Rodriguez
Vice President, Activation

Angela Rodrigues ricopre il ruolo di Vice President di Activation. Aiuta i clienti a orientarsi nell’ecosistema del programmatic advertising, rispondendo a domande relative al business utilizzando i dati multi-piattaforma offerti da Comscore.

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