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With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, TransUnion, Spiketrap, and Retargetly for use across digital, mobile, and connected TV (CTV) campaigns.
Comscore’s best-in-class digital, mobile, TV, and wifi panels provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.
Proprietary AI extracts the contextual essence of page, video, or audio content and classifies the content across 350k subcategories.
The combination of panel assets and contextual categorization technology uniquely position Comscore to transform valuable audiences into contextual targets without cookies for holistic targeting across web, app and CTV.
Seed SetConsumer behaviors from industry-leading providers
Panels Comscore’s best-in-class digital, mobile, TV & wifi panels
Context CrawlerSuperior contextual crawler and intelligent categorization technology
Cookie-FreePatent-pending Predictive Audiences
Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP.
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Search for your target audiences below, select the deals, your DSP and click the “Activate Now” button. The Comscore team will make the PMPs available on your DSP of choice including Adobe, Amobee, Basis, DV360, MediaMath, The Trade Desk, TTD, Yahoo and DV360. If you do not see your DSP or the segments you need, please contact us.
A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance
Leggi di più
Rachel Gantz ricopre il ruolo di General Manager per la divisione Activation Solutions. Si occupa della gestione della strategia di prodotto e go-to-market, oltre a curare l’esecuzione operativa delle soluzioni di Comscore Activation alimentando l’ecosistema del programmatic advertising con dati di altissima qualità su vasta scala.
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Angela Rodrigues ricopre il ruolo di Vice President di Activation. Aiuta i clienti a orientarsi nell’ecosistema del programmatic advertising, rispondendo a domande relative al business utilizzando i dati multi-piattaforma offerti da Comscore.