- 14 novembre 2023

Football Coverage Shines on Broadcast & Cable in Sacramento, CA

Local TV Snapshot: Oct. 30 – Nov. 5, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Sacramento, CA
Hours of TV Viewed: 47.6 Million
TV Households: 1,162,408
National Rank: #20

Overview:

In yet another week of exciting NFL football coverage, Sacramento, CA residents made sure to catch all of this week’s biggest games. Sunday’s “NFL on FOX National” on KTXL (FOX) took the top spot in this week’s broadcast series ranking thanks to a live household rating of 17.7. However, in the broadcast network ranking it was KCRA (NBC) that took the number one position as the network earned an average live household rating of 3.2 throughout the week.

On cable, Monday Night Football on ESPN earned the top position in this week’s series ranking thanks to a live household rating of 4.8. Much like the broadcast category though, the number one series was not enough to secure the network the top spot in the network ranking. FNC (FOX News Channel) instead earned that title this week, drawing an average live household rating of 1.0.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NFL on FOX National

KTXL (FOX)

U

17.7

205.5K

2

NBC SUNDAY NIGHT FOOTBALL

KCRA (NBC)

U

17.7

205.2K

3

NBC SUNDAY NIGHT FOOTBALL

KCRA (NBC)

U

16.9

196.8K

4

NFL on FOX Post Gun

KTXL (FOX)

U

15.6

181.0K

5

NFL on FOX Fill

KTXL (FOX)

U

14.4

167.5K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Monday Night Football

ESPN

M

4.8

56.1K

2

NFL Football

NFLNET (National Football League Network)

U

4.3

50.5K

3

NFL GameDay Final

NFLNET

U

4.0

46.8K

4

Monday Night Postgame

ESPN

M

3.2

36.8K

5

Monday Night Kickoff

ESPN

M

2.9

33.6K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KCRA (NBC)

3.2

37.6K

2

KOVR (CBS)

2.0

23.3K

3

KTXL (FOX)

1.8

20.9K

4

KXTV (ABC)

1.6

18.6K

5

KMAX (Independent (Broadcast))

0.6

7.3K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.0

11.5K

2

CNN

0.6

6.9K

3

MSNBC

0.6

6.8K

4

ESPN

0.6

6.8K

5

HGTV (HGTV: Home & Garden Television)

0.4

4.9K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.

Network Persona Spotlight: KOVR (CBS)

Demographics:

Interests & Habits:

Age: 65+

Golf Enthusiast

Household: No Children Present

Verizon, AT&T or T-Mobile Customer

Education: High School Graduate

Plays Fantasy Sports

LMS Sacramento Chart

Source: Comscore TV, Preliminary Data, Oct. 30 – Nov. 5, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

KCRA 3

93.8K

822

2

KOVR - CBS13 CBS Sacramento

31.0K

574

3

KXTV - ABC10

22.9K

451

4

KMAX - Good Day Sacramento

8.9K

49

5

KTXL - FOX40

5.2K

242

Source: Comscore Social, PowerRankings, Oct. 30 – Nov. 5, 2023, US.
*Disclaimer: Data Pulled 11/13/2023; All preliminary data should be used for directional purposes only