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In yet another week of exciting NFL football coverage, Sacramento, CA residents made sure to catch all of this week’s biggest games. Sunday’s “NFL on FOX National” on KTXL (FOX) took the top spot in this week’s broadcast series ranking thanks to a live household rating of 17.7. However, in the broadcast network ranking it was KCRA (NBC) that took the number one position as the network earned an average live household rating of 3.2 throughout the week.
On cable, Monday Night Football on ESPN earned the top position in this week’s series ranking thanks to a live household rating of 4.8. Much like the broadcast category though, the number one series was not enough to secure the network the top spot in the network ranking. FNC (FOX News Channel) instead earned that title this week, drawing an average live household rating of 1.0.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
NFL on FOX National
NBC SUNDAY NIGHT FOOTBALL
NFL on FOX Post Gun
NFL on FOX Fill
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.
Monday Night Football
NFLNET (National Football League Network)
Monday Night Postgame
Monday Night Kickoff
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.
KMAX (Independent (Broadcast))
Average Audience (TVs)
FNC (FOX News Channel)
HGTV (HGTV: Home & Garden Television)
Interests & Habits:
Household: No Children Present
Verizon, AT&T or T-Mobile Customer
Education: High School Graduate
Plays Fantasy Sports
Source: Comscore TV, Preliminary Data, Oct. 30 – Nov. 5, 2023, US.
Total Actions (FB, X, IG)
# of Posts
KOVR - CBS13 CBS Sacramento
KXTV - ABC10
KMAX - Good Day Sacramento
KTXL - FOX40
Source: Comscore Social, PowerRankings, Oct. 30 – Nov. 5, 2023, US.*Disclaimer: Data Pulled 11/13/2023; All preliminary data should be used for directional purposes only
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