- 30 ottobre - 10 ottobre 2024

ANA Measurement Committee

Pier 57 29 11th Avenue
New York City , NY , United States

Join Comscore on October 30, 2024 at the ANA Measurement Committee Meeting, “The Measure of Success: Data Driven Insights for Modern Marketing”, where David Algranati, our Chief Innovation Officer, will present an overview of its new first-to-market solution for optimizing campaign planning across all television screens (cable, broadcast, and streaming), nationally and at the market-level.

The Measure of Success: Data Driven Insights for Modern Marketing

David Algranati
David Algranati
Chief Innovation Officer
Comscore

For the first time, advertisers will be able to gain invaluable insights into ad exposure across total linear and streaming television in the markets where consumers are making key decisions. This session will also showcase how Comscore Campaign Ratings, the first-to-market cross-platform campaign measurement solution that reports out at the national and local, market levels, can be leverag ed to he lp marketers and media buyers optimize their campaigns in-flight to maximize investment return and reduce wasted media.

Aggiungi al calendario 6-10-2024 11:51:57 6-10-2024 11:51:57 America/New_York ANA Measurement Committee - The Measure of Success: Data Driven Insights for Modern Marketing The Measure of Success: Data Driven Insights for Modern Marketing

For the first time, advertisers will be able to gain invaluable insights into ad exposure across total linear and streaming television in the markets where consumers are making key decisions. This session will also showcase how Comscore Campaign Ratings, the first-to-market cross-platform campaign measurement solution that reports out at the national and local, market levels, can be leverag ed to he lp marketers and media buyers optimize their campaigns in-flight to maximize investment return and reduce wasted media.

Pier 57 29 11th Avenue, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY