18 agosto 2014

Comscore Releases July 2014 U.S. Online Video Rankings

RESTON, VA, August 18, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix® service showing that 190.3 million Americans watched online content videos in July 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 157.2 million unique viewers. Facebook ranked #2 with 103.1 million viewers, followed by AOL, Inc. with 58.6 million, Yahoo Sites with 48.8 million and VEVO with 43.5 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
July 2014
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Total Internet : Total Audience

190,273

Google Sites

157,204

Facebook

103,081

AOL, Inc.

58,621

Yahoo Sites

48,750

VEVO

43,523

NDN

39,421

Maker Studios Inc.

38,583

Microsoft Sites

37,367

Fullscreen

36,126

Vimeo

34,216

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Unique Viewer Percent Reach
BrightRoll Platform ranked #1 in video ad reach, serving ads to 50.1 percent of the total U.S. population in July. LiveRail came in second with 37.8 percent reach, followed by Specific Media with 36.9 percent, AOL, Inc. with 36.5 percent and Google Sites with 35.4 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
July 2014
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: Comscore Video Metrix

Property

% Reach Total U.S. Population

BrightRoll Platform†

50.1

LiveRail†

37.8

Specific Media**

36.9

AOL, Inc.

36.5

Google Sites

35.4

Q1Media - AdExcite Video Platform†

31.4

TubeMogul Video Ad Platform†

31.2

SpotXchange Video Advertising Platform†

30.0

Tremor Video**

27.1

YuMe**

22.0

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The July 2014 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 42.6 million viewers. Fullscreen climbed into the #2 spot with 36.1 million unique viewers, followed by Maker Studios Inc. with 33.5 million, Warner Music with 24.2 million and ZEFR with 22.2 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers
July 2014
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

VEVO @ YouTube

42,600

Fullscreen @ YouTube

36,115

Maker Studios Inc. @ YouTube

33,488

Warner Music @ YouTube

24,208

ZEFR @ YouTube

22,217

BroadbandTV @ YouTube

19,354

The Orchard @ YouTube

18,115

warnerbros vfp @ YouTube

17,866

Machinima @ YouTube

17,363

Zoomin.TV @ YouTube

16,639

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.