Altro

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content ow...

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Earlier today, Comscore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two com...