21 Novembre 2011
The Social Media Landscape
Relatore: Delphine Gatignol, VP Sales, Comscore Europe
Is Social Networking a Luxury in Europe?
This presentation examines the state of Europe’s dynamic social networking landscape, providing insights into trends at a regional and local market level and reveal the role of social networking for Luxury brands in Europe.
- How specific is the social networking audience and who are those users ?
- How engaged is the audience and what does this reveal about changes in online behaviors?
- Who are the most active Luxury brands in social networking in Europe ? How do audience preferences differ across markets ?
- What role does social media play in the dissemination of marketing messages ?
- How is the social media modifying the display advertising landscape ?