- 21 novembro, 2011

The Social Media Landscape

Palestrante: Delphine Gatignol, VP Sales, Comscore Europe

Is Social Networking a Luxury in Europe?
This presentation examines the state of Europe’s dynamic social networking landscape, providing insights into trends at a regional and local market level and reveal the role of social networking for Luxury brands in Europe.

  • How specific is the social networking audience and who are those users ?
  • How engaged is the audience and what does this reveal about changes in online behaviors?
  • Who are the most active Luxury brands in social networking in Europe ? How do audience preferences differ across markets ?
  • What role does social media play in the dissemination of marketing messages ?
  • How is the social media modifying the display advertising landscape ?