12 Dicembre 2013 - comScore Whitepaper

Best Practices Media Guideline For Succeeding with Viewable Impression & Audience Guarantees

Relatore: comScore Inc.

Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. The trend toward audience targeting and the shift toward in-target and viewable impression measurement have already turned the US market upside down in what seems like an instant.

Download our Best Practices media guideline and discover :

  • why it isn’t realistic to get in-target 100%
  • why it’s neither realistic to get in-view 100%
  • what the viewability thresholds are in different categories
  • how to buy Ad inventory based on guarantees

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