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MEDIA BUYERS AND SELLERS: Viewable impressions and audience guarantees are rapidly transforming the way you do business. While you're putting plans in motion to keep up with the changes, it seems more questions abound than answers.
In this presentation, we shared the latest Comscore validated Campaign Essentials™ benchmarks for in-view and in-target rates across a variety of industries. Also featured are best practices for media buyers and sellers as they navigate the RFP/Proposal process, manage their campaigns in-flight and deal with post-campaign measurement, to ensure a smooth experience for all parties involved.